ASA:
The American Standards Association is the UKs independent regulator of advertisement across all media. They apply the advertising codes which are written by the Committees of Advertising Practice. Their work is to acting on complains also proactively checks the media to take action against misleading, harmful and offensive advertisement.
ISO:
The standard is a document that provides requirements,specifications, guidelines or characteristics that can be used consistently to ensure that materials, products, processes and services that fits their purposes.
They also ensure that products and services are safe, reliable and good quality. They increase productivity by reducing errors and minimizing waste by reducing the cost. This is a strategic tool.
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