Under law the photographer will own the copyrights on any photo he or she has taken.
If the photographer is an employee of the company the photos are taken for or instructed by a company that company will now own the copyrights.
If the photographer is paid for his or her photo the payment will be for the photographers time and typically an allocated number of prints. The copyright will remain to the photographer so reproduction without permission is will be an infringement of copyright.
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